Kevin De Bruyne used data analysts in place of an agent to broker Manchester City deal

Kevin De Bruyne used data analysts in place of an agent to broker Manchester City deal

Family Business

In the age of the Super Agent it is refreshing to see that a player of the calibre of Kevin De Bruyne feels he is able to handle his own contract negotiations.

Assisted by his father and a lawyer in Belgium, he has added two additional years to a contract which already had two years to run. The deal is said to be worth more than his previous contract, which stood at £300,000 a week.

De Bruyne was able to highlight to City, through data collected, his value to the team and how he was their most influential player. He also commissioned them to assess how Man City are set up for the next few years based on the age and qualities of the current squad.

City delight

Kevin De Bruyne used data analysts in place of an agent to broker Manchester City deal

MANCHESTER, ENGLAND – APRIL 06: (BILD ZEITUNG OUT) Kevin De Bruyne of Manchester City celebrates after scoring his team’s first goal with teammates during the UEFA Champions League Quarter Final match between Manchester City and Borussia Dortmund at Manchester City Football Academy on April 6, 2021 in Manchester, United Kingdom. Sporting stadiums around the UK remain under strict restrictions due to the Coronavirus Pandemic as Government social distancing laws prohibit fans inside venues resulting in games being played behind closed doors. (Photo by Vincent Mignott/DeFodi Images via Getty Images)

The extension of his stay was obviously well received by the club and Director of football Txiki Begiristain spoke of the importance of the deal.

“This is a very significant moment for this football club.” 

“Kevin is, without question, one of the best players in world football. His performance level has been remarkably consistent since coming to City, and in the last few years he has developed into one of the game’s elite players.”

“His talent is unquestionable- but he is also a consummate professional whose dedication to Manchester City during his time here has been nothing short of extraordinary. He constantly seeks to improve, and his approach is the perfect blueprint for any young player looking to carve out a career.”

“We are delighted he is our player and I look forward to watching him during his peak years here at Manchester City.”

“Everyone at Manchester City is delighted with the news and we all want to take this opportunity to congratulate Kevin and wish him all the very best for the remainder of his time here.” 

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This article was edited by
Tom Canton.

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