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The Cost of Cybersecurity and How to Budget for It

With the end of the year approaching, businesses are busy crunching the numbers for 2020. There are a lot of factors that go into building an annual budget, and small businesses are often left to juggle competing priorities for where to [...]

10 Steps to Take Before Selling Your Business

The decision to sell your business is a significant one. You’ve built it up from nothing and now you want to reap the rewards. But how do you go about getting your business ready for a sale? As someone who has experience on both successful [...]

20 Important Tips for Beta Testing Your Product or Service

It’s often said that you can’t sell a product if there’s no market for it. That’s why many businesses, especially technology companies, will have a small group of beta testers try out a prototype of their offering [...]

How Email Personalization and Follow-Ups Can Boost Your Bottom Line

No one wants to feel like just another customer. People love individual attention. They want to be seen as individuals who you know by name and truly appreciate. As Dale Carnegie puts it, “A person’s name to that person is the [...]

How To Improve Your Business Communication

Clear lines of communication are essential in any sort of relationship and business is no different. If your company is to ever attain financial success, effective and clear communication is a must. Many businesses, however, struggle to [...]

5 Interview Questions to Help You Hire the Best Marketing Candidate

Hiring for any role can be frustrating. You comb through hundreds of resumes looking for a perfect match, interview top candidates, and go through extensive negotiations, only to discover on the other end that you didn’t land the employee [...]

The Best SEO Strategies for Your WordPress Site

WordPress is one of the most popular and widely used platforms for websites. It forms the foundation of than 30% of all websites on the internet and holds 60% of the CMS market share. WordPress is flexible and easy to use, even if you don’t [...]

Stripe Credit Card Processing: How to Accept Credit Card Payments with Stripe

Credit card processing allows you to accept debit card and credit card payments at your business, creating another payment method for your customers. Some credit card processors support online payments as well. Stripe, our pick as the best [...]

The Ultimate Local Franchise Marketing Guide

Franchising is regarded as one of the most effective methods of expanding a business. However, underlying the successes of most franchises are marketing struggles, especially in regard to enabling each branch to maximize its marketing potential. This [...]

The Different Paths to a Career in Project Management

It’s relatively easy to become a project manager (PM). Becoming a project manager who can land a gig, however, is – like anything else that’s worth the effort – a different story. Nearly every organization needs a project [...]