In 2020, AI Is Teaching Us How to Play Chess and Run Our Companies

Artificial intelligence, or AI, has been on the horizon for a long time. Many would argue that it’s not just on the horizon, but here already. Terms such as “machine learning” and “cloud computing” are thrown [...]

Business Basics on Surviving a Pandemic

The world is on a tough break. With COVID-19 ravaging healthcare across geographies, we are also seeing a massive economic downturn that is disrupting conventional business practices (enterprise and SMB alike) and causing financial and opportunity [...]

7 Ways to Build a Quality Email List

Email marketing might seem outdated and dull compared to shiny new methods of communication like Twitter and TikTok, but it continues to have significant value to both businesses and consumers, owing to the simple fact that nearly everyone [...]

What Every Tech Consultant Needs to Know (That Wasn't Taught in School)

When you were in school, studying all things technology, you learned everything you needed to get by in the IT field, right? You learned networking, security, operating systems, virtual machines and development. But then something strange [...]

5 Facebook Metrics Expert Marketers Track (And Why You Should Too)

Whether you are using Facebook ads for advertising today or thinking about it in the future, there are a few key metrics that you must consider when measuring your ad performance. Reach (the number of people who saw your ad) and impressions [...]

5 Tips to Manage Your Restaurant's Cash Flow

Cash flow is always hugely important when you run a restaurant business. However, this year, as restaurants deal with mandatory shutdowns, limited dining options and fewer customers in the wake of the COVID-19 pandemic, it matters more than [...]

3 Ways to Improve Your Livestreaming Strategy

Over the last few years, live video has taken over social platforms and created a new way for brands to connect with their audiences. Small businesses working their way up can more easily attract and engage new prospects and persuade them [...]

Does COVID-19 Mark the Beginning of a Remote Working Future?

In the wake of the ongoing COVID-19 pandemic, it has become evident that the concept of remote work is something we have to explore on a global scale. Not only to better prepare the world for other international pandemics but also to brace [...]

10 Ways to Adapt Your Marketing Plan During the Pandemic

Your target market’s needs are continually shifting, so it is important to stay up to date with trends and modify your business strategies accordingly. One way to reach your customers during this unstable time is by adapting your marketing [...]

3 Reasons Why You Should Provide Curated Content to Your Audience

The internet can be both an awesome and frustrating place because of the availability of so much content. Though there are tons of helpful blog posts, videos and podcasts, it’s hard to find content that answers your needs well. You [...]