11242020

Shop Small: Business.com's Ultimate Holiday Gift Guide

This year, it’s more important than ever to shop small, and according to a Groupon survey, that’s just what 75% of Americans plan to do. While the Walmart’s and Targets of the world were thriving during pandemic closures [...]

Is Your Small Business Ready for 2021?

Many small businesses hoped 2020 would be their year. Then, the pandemic hit, and its impact around the world has been unprecedented. It’s hard to pinpoint the economic fallout exactly at this point, primarily because we’re still [...]

Re-Engagement Email Strategy (With Examples)

No company retains all its customers, but through an email marketing platform, you can determine which of your formerly active customers could use a gentle nudge. A re-engagement strategy allows you to send this customer demographic re-engagement [...]

Thinking About an Influencer Marketing Campaign? What You Need to Know First

By spring 2020, the influencer market had become greatly inflated – some calling it a bubble – with more than 500,000 active influencers on Instagram alone. Because of the pandemic, one would think there’d be a shift in the landscape, [...]

How LaFlore Paris Became the Most-Funded Female-Owned Business on Kickstarter

Natacha Seroussi first developed her passions for sustainability and fashion as a child in her father’s workshop, where he sold jewelry and vintage leather bags. She remembers spending hours watching him work, fiddling with beads and [...]

4 Ways Voice Search Can Increase Website Traffic

Are you looking for a way to get more potential customers on your website? If so, you have to start with a robust search engine optimization (SEO) strategy. All successful business owners have a focused approach when it comes to optimizing [...]

An Epidemic During a Pandemic: The Cure for Employee Burnout

leading-in-the-new-normal Leading in the New Normal Leading in the new normal means that there is a new set of rules to follow, which are not taught in business school. Here are seven rules to help lead… Leading in the new normal [...]

How to Grow Your Business Without Borrowing Money

leading-in-the-new-normal Leading in the New Normal Leading in the new normal means that there is a new set of rules to follow, which are not taught in business school. Here are seven rules to help lead… Leading in the new normal [...]

3 Factors to Consider When Using Temporary Staffing to Fill Hiring Gaps

leading-in-the-new-normal Leading in the New Normal Leading in the new normal means that there is a new set of rules to follow, which are not taught in business school. Here are seven rules to help lead… Leading in the new normal [...]

How to Use Social Media to Promote Online Events

It’s safe to guess that at least one event you planned on attending has been canceled due to the COVID-19 pandemic. From concerts to conferences, meetups to movie nights – the leisure industry has been one of the hardest-hit in 2020. [...]