What Are Cash Flow Statements?

One of the reports you can use to keep your finger on the pulse of your business’s financials is a cash flow statement. Cash flow statements help you break down the net amount of the cash and cash equivalents moving through your business [...]

Key User Experience Principles to Boost Your Site Conversion Rate

All of us spend a lot of time on our phones, tablets, or computers, and screen time has become essential to our work and personal lives. We read the news, research content, and complete various tasks. Through this constant usage and repetition, [...]

5 Ways To Bring on New Hires in the Age of COVID-19 Telecommuting

In the 1960s, group dynamics researcher Bruce Tucker identified what he viewed as the necessary stages of teams: forming, storming, norming and performing. Every time an additional person comes into the fold, the process begins again. From [...]

QuickBooks Desktop vs. Online: Which Should You Use?

Many business owners are familiar with Intuit QuickBooks, as it’s one of the leading accounting software programs for managing payroll, operations, accounts receivable and numerous other financial functions. Despite the platform’s [...]

Thriving Beyond COVID-19: The New Marketing Model for Small Businesses

The economic impacts of the pandemic are becoming more tangible with each passing day. A survey conducted by the Census Bureau determined that out of the 51% of companies reporting they had experienced substantial negative effects related [...]

7 Steps to Starting a Business

Starting a new business is a huge and scary step in life. Someone who decides to go it alone already has the odds stacked against them. According to Fundera, half of all small businesses fail after five years in operation. It might seem [...]

Remote Work Best Practices (Plus Sample Policy)

Prior to COVID-19, the future of work was already heading toward flexible schedules with telecommuting options. The pandemic has only sped up that trend, as thousands of companies have made the shift to some sort of remote workforce. Remote [...]

How to Transition to Long-Term Work From Home

Office workers in the United States are now seven months into working from home, which is a far cry from the few weeks they might’ve expected at the start of the pandemic. As the weeks turned to months, many companies have been forced [...]

Why Small Businesses Should Consider an Evolutionary Site Redesign

Small businesses were notoriously hesitant to build out their online presence even after the power of the internet became clear. Now that many of them have finally built websites that deliver results, they often risk all of their progress [...]

4 Ways Social Media Marketing Can Help Grow Your Leads

We are all familiar with the success of social platforms like Facebook, Twitter, and Instagram, and odds are, you have an account on one or more of these sites. Believe it or not, almost 4 billion people use these sites to talk to friends, [...]