Move It or Lose It: Tricks for Increasing Your Website’s Speed

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The kind of experience visitors have on your website affects the overall perception of your business. 

Most businesses that don’t optimize their website’s speed not only lose the interest of prospective customers, but it can also hurt their relationships with existing customers. 

In fact, slow website speed can immediately turn your online visitors away, and the next place they’ll go is to your competition, even if your offering is much better than theirs.

Since people have very short attention spans online, you will need to circumvent that issue with high-speed website speed. A slow website means loss of potential customers and/or conversions into your mailing list.

Your website’s speed can also affect your rankings in Google Web Search. Mozilla was able to boost download conversions by 15.4% after they decreased the page load time by 2.2 seconds. 67% of consumers also abandon their online shopping with a company if their website is very slow.

In this article, we’ll explore the five simple ways you can do today to help boost the speed of your website and stop turning away potential sales on your website.

Related Article: The Need for Speed: Increasing Sales with Site Optimization

1. Code Cleanup

Your website is made up of code and if you make your website’s code is sleek, tight and uncluttered, your speed can be boosted tremendously. Coding is a highly skill-specific task, so it’s best to leave it to the programmers who know what they’re doing and focus on turning the traffic into sales instead.

You can hire affordable and talents freelance programmers that can help start cleaning your website CSS and HTML code, as well as the images on your site. Optimizing the images on your site will also help it load faster. Pruning your website code also means cleaning up plugins your website may have but are not essential for the business processes.

2. Better Website Hosting

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Another important thing you can do to boost the speed of your site is to simply find a better website host. You can check the response time of your server by using tools like Bitcatcha. Then, based on the results, choose a dedicated hosting or VPS instead of shared hosting as using shared hosting can lead to slower response times and affect loading speed of your site.

Do some research as to which website hosts can provide you with the best bandwidth based on your website’s traffic and provide you with the best plan and support accordingly. All in all, consider your web host as part of your website infrastructure. You need to have a solid infrastructure to be able to hold all your online operations.

Skimping on your budget for online operations will absolutely limit the capabilities, response rates and conversion through your website. It is necessary to perform all the required checks and research before you decide to sign up with a web hosting company.

3. Browser Cache

Keep this function switched on in your website so that when returning visitors come, their browser doesn’t have to keep downloading the related files in your site. This means your web pages will load faster and give your potential customers and returning visitors a better online experience and easily convert them into your regular customers.

4. Broken Links

Broken links in your website represent wasted resources and they affect the efficiency of your website. There are many website tools like Broken Link Check or plugins that helps identify these bad links in your site.

5. Make Sure You’re Mobile-Friendly

As more and more people use mobile devices to do their online activities, it’s absolutely critical to make your site mobile-friendly. Your Google rankings could be affected if your site is not mobile-friendly. You can test how mobile friendly your site is through Google Web Master Tools .

By identifying the best tools and services that will help your response rate, and getting those sorted out and implemented right in place, you won’t have to deal with regular issues that most business owners who failed to look into these constantly have to go through. Or, if you happen to be currently experiencing these issues, by simply doing your own research on which tools or features you may be lacking, you will find the best solution that’s specifically unique for your business processes.

These are just some of the most important tasks you needed to keep in mind to increase the response rate and speed of your website. By implementing these tips to boost your website speed, it will not only significantly enhance the potential customers’ experience and improve their perception about your brand but also significantly boost your online sales as well as returning visitors in the process.


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