From ColumbusAlive.com – Columbus Dispatch

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Cheron Brown just finished fourth grade, but that doesn’t mean she’s done learning this year.
During the next few weeks, she’ll be picking up tips about how to develop a business plan and
secure investors for her new business, a lemonade stand.

Cheron, 10, of Driving Park, and 14 other children kicked off their free crash course in
business management yesterday at the Home Depot off Brice Road in Reynoldsburg.

Children and parents in attendance at the outdoor event sought relief from the sweltering heat
with glasses of ice-cold lemonade, the drink they will sell during the first Franklin County Youth
Lemonade Day on July 19.

Yesterday’s event marked the beginning of the business-planning process that will lead up to the
day when children will open their stands for business.

Lemonade Day is an educational initiative aimed at teaching Franklin County children ages 5 to
18 entrepreneurship skills in a fun, community-building activity, said Curt Caffey, owner of the
Columbus-based National CEO Leadership Institute, event co-sponsor.

Caffey emphasized the importance of spending some, saving some and sharing some of the
lemonade-stand earnings.

“I want to save for college and share for the Welcome Home Foundation,” Cheron said, referring
to the group that helps veterans.

Home Depot employee Keith Lescalett explained the process of constructing collapsible wooden
lemonade stands, which can be built with his help and that of other Home Depot employees.

Workshops on Saturday and June 28 will help the new business owners build stands and further
their business knowledge before putting their new skills to the test next month.

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Prizes will be given for the best lemonade stand and the top seller, and all participants will
be entered to win tickets to Kings Island following Lemonade Day, part of a nationwide initiative
with the same goal.

Showing children the “other side of the coin” teaches job-readiness skills, such as leadership
and responsibility, needed in today’s demanding job market, Caffey said.

“These young people gaining this knowledge puts them in front of the next kid that may be in
line who may just have traditional, normal skills,” he said.

Event organizers hope the initiative will help curb youth unemployment, dropout rates and
violence in the area by creating an environment that supports youth-business ventures.

Nina Craddolph of Driving Park registered her 15-year-old son, Sh’Mar because she wants him and
other children to make money in positive ways and give back to the community.

“I think it will benefit them when they mature to want to make money in other ways besides
street pharmaceuticals and those types of things that are easily available,” she said.

About 170 participants have registered so far but Caffey hopes about 500 will participate.
Participants can register at
www.youthlemonadeday.com/registration/csgz until July 9. The program is
free.

dbinkley@dispatch.com

@dbinkley4

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