Flashback: The 10 Most-Loved Articles from 2015

In 2015, Business.com published almost 2,000 pieces of content aimed at aiding you—our readers—better run and grow your businesses and careers.

There were articles, Infographics, videos and ebooks on practically every topic pertaining to business from content marketing to credit cards.

Today, we’re looking back on the pieces that were most impactful to our audience, and in particular, those that garnered the most attention on social media.

We hope you find them useful, too! 

1. The Value of a Degree: Why Silicon Valley Needs More MBAs 

There is a commonly held belief that you do not really need higher education to succeed in the startup world. In fact, many balk at the idea of going to traditional business school in favor of getting in the door and getting to work.

But there are two sides to every coin, and Jawad Khan took the opposing stance in his piece: “For MBA students, the chances of making it to a Silicon Valley startup are higher than ever before. Modern tech companies are realizing the value of high quality MBA professionals, and that’s the reason why many startups are actively hiring MBA graduates directly from their university campuses.” 

2. 10 Books Every Entrepreneur Should Read for Inspiration

If we had to characterize our readers using one word, it just might be “bookworm.” Our readers devour book lists, so it’s not surprising that two round-ups made it into our top 10. Which leads us to number two…

3. Inspiration Awaits: 5 Influential Business Books You Need to Read by Edward Francis

This list features the crème de la crème of business books. It features a few of the same titles as the other roundup on this list, but for good reason—their advice is worth its weight in gold.

4. Critical Items Every Small Business Website Needs

Our audience is a scrappy one, and we mean that in the most positive way. Our readers are looking for solutions, and often, they need them on a budget. This article by Brian Sutter gets straight to the point and gives you a listed breakdown of the features your website needs and how to get them.

5. The More the Merrier: Using Crowdsourcing for Your Content Marketing Efforts

Two of the hottest topics of 2015 come together to create a beautiful marriage. Mark Gadala-Maria provides unique ideas you probably haven’t thought of for how to utilize the power of crowdsourcing for your content marketing needs. It’s well worth a bookmark!

6. Social Media Marketing World: 8 Key Social Media Trends for 2015 

In March, we were lucky to attend Social Media Marketing World. We brought home a bevvy of new tactics and tools, but most importantly, we learned the trends that would shape the year to come (and then some) for social media. Some of the most talked about included live streaming via Periscope and Meerkat, native video and Facebook’s continued growth.

7. 7 Cool Facebook Tricks You’ve Never Heard Of

Speaking of Facebook… the social media juggernaut continued to be a challenge for marketers in 2015. Thankfully, Brian Sutter came to the rescue with seven great tactics for growth. Even better: it includes step-by-step instructions for how to implement.

8. The New Reality of the Jet-Setting Professional 

Life in the skies may sound glamorous, but as anyone that’s ever traveled for business knows, it’s far from it. In this helpful article, Hayden Kirkpatrick gives a rundown of the best gadgets to make life on the road a little easier for business travelers.

9. 25 People You Need to Meet at Money 20/20 in Las Vegas

Conference attendees were treated to a special treat when Brian Hughes built a handy list of all the influential names to meet at Money 20/20. Even though the conference has come and gone, it’s a great shortlist of who’s who in the world of finance.

10. 5 Statistics That Prove Gamification is the Future of the Workplace

Gamification is a hot topic, but did you know it can make you and your employees more productive? Tim Packard provides a breakdown of the trend and how to make it work for your business.

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