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Defining Data’s Role in Your B2B Marketing Responsibilities

Reaching customers is all about appealing to their specific interests and needs. No one is disputing that fact nor the way to accomplish it. Data about customer demographics and behaviors provides the insight companies require for better [...]

4 Ways Your Employees Could Ruin Your Brand

Much has been made of the invasive nature of employers in this day and age. They have comprehensive social media policies that apply even to personal accounts. It may seem as if they are unnecessarily snooping around your personal life, [...]

Be Your Own Boss: 5 Franchises That Are Worth Purchasing

Thinking of buying a franchise? Well, you are jumping into a sea of endless possibilities. There are thousands of franchises out there and choosing one can often be more confusing than starting with your own business concept. While [...]

Growing Your Business: Learn from the Marketing Success of Apple and Moz

Growing your business can be an incredibly tricky and confusing endeavor. Regardless of the size of your business, whether you are a tiny startup or a massive global corporation, one of the best things you can do is look at how other [...]

British cycling has had its gold standard tarnished… brilliant coach or not, Shane Sutton is a bully and had to go

You only need to try to cross a road in London to know how deeply the cycling bug has bitten Britain. Look right and left then right again. On a more exalted level, to be present in the sealed air of the Olympic velodrome during another gold-kissed [...]

Robin Goodfellow’s Racing Tips: All the best bets for Saturday, April 30

Thirteen horses line up for Saturday’s Qipco 2,000 Guineas but favourite AIR FORCE BLUE (Newmarket, 3.45) looks like a stand-out contender. His odds may be cramped but there is a reason for that – his decisive three-and-a-quarter length [...]

Tim Peake drives remote robot on Earth

Image copyright AIRBUS DS Image caption The rover known as Bridget enters the “cave” at the Airbus simulation “Mars yard” [...]

6 Things to Watch Out When Trying to Raise Funds For Your Small Business

Ideas often don’t transpire into businesses because of paucity of funds. You not only need funds to start a business, but need it till the time the business is self sufficient to meet its own expenses. Funding need not always [...]

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James DeGale admits: ‘I used to be wild but the madness is behind me’ as IBF super-middleweight champion eyes superstardom

When James DeGale used to go out at 10.30 pm it was the start of a long night on the town. Now that he has arrived at this epicentre of world power it is a different story. A different James DeGale. Throughout this last week of preparation [...]