12152017

Best Business Certifications of 2018

Photo credit: Valeri Potapova/Shutterstock The right certifications can help you get ahead in your industry. These five are a great place to start. A shrewd business professional looks for ways to move up (or over) to improve their salary, [...]

People Are Consuming Live Video Content More Than Ever. Here’s Why

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A Guide to Foreign Business Entities and Their U.S. Tax Classification

Photo credit: Phovoir/Shutterstock A U.S. owner of a foreign business faces the additional challenge of properly applying the U.S. tax rules, both in terms of substance and in terms of compliance, to a non-U.S. entity. Here’s a brief [...]

Stop Undermining Your Productivity

Photo credit: Bacho/Shutterstock Get more done and set a good example for employees by avoiding these four traps. Think about your daily to-do list. It likely includes reviewing reports, sending emails, going to meetings and calling clients. [...]

Color Psychology: How You Can Boost Sales and Morale With the Right Hues

Image credit: Markovka/Shutterstock When choosing the colors that people will associate with your business, don’t rely on your personal preference. Use these psychological findings to guide you. One of the most common questions we are [...]

MRAID 3.0: What You Need to Know

Photo credit: Pure Solutions/Shutterstock Find out what you need to know about this industry standard for mobile advertisements. If you don’t know what MRAID is, the short answer is that it’s a big headache-saver for mobile developers, [...]

SMS Marketing vs. Mobile Marketing: Where, When and How to Use Them

Photo credit Csehak Szabolcs/Shutterstock SMS marketing helps your team hit your SMS metrics, while mobile marketing can help you improve your customers’ interaction with your brand. Learn more about how to harness SMS and mobile marketing [...]

Should You Give Your Customer Service Reps More Autonomy?

Photo credit: Monkey Business Images/Shutterstock Empowering your customer service reps with greater autonomy not only leads to happier customers, but businesses reap other rewards as well. A good customer service experience can affect your [...]

What’s the Difference Between a Term Loan and a Merchant Cash Advance?

Photo credit: Billion Photos/Shutterstock Both financing options offer much-needed capital to businesses, but each has pros and cons. The search for business funding can be a complicated process full of fine print and confusing jargon. Some [...]

Yes, You Can Run a Successful Business With a Remote Workforce

Photo credit: fizkes/Shutterstock Contrary to popular belief, you can manage a remote workforce while still making productivity and inclusion priorities in your company. Here’s how. Today, more job seekers want companies that offer remote [...]