Chrome vs. Apple vs. Microsoft: Which is Best for Business?

Find out if your business should be a Google, Apple, or Microsoft shop.

There is so much to take into consideration when weighing which brand is best for your business, and it often comes down to what features and functionality your business needs. Google, Apple and Microsoft are all perfectly adequate choices for business, whether you’re talking about cloud storage and data handling, software and collaboration, applications or actual devices. Each brand excels in particular areas, so it really does come down to need, cost and personal preference.


Apple has been leading the field for mobile devices and high-end laptops and PCs for business for decades. You’ll find an array of software and applications to improve productivity. The company is known for its closed loop of software that all works well together, but not as well with other major players such as Microsoft. Those who go all-in on Apple tend to stay there for its ease of use and tight integration from mobile to desktop. It tends to appeal to many creative or artistic-based businesses, but the devices will cost you more than its competition.

Microsoft has always been a giant in the business laptop and workhorse PC space, and for many businesses it is the gold standard for productivity software. Microsoft also licenses out its Windows operating system to lots of other companies who many outstanding hardware. The company’s own two-in-ones and tablets are also excellent. With the Continuum feature of Windows 10, Windows phones are now able to better integrate with the laptops and desktops. 

Google is most known for its low-cost, portable solutions in the form of lightweight Chromebooks and tablets, which run on the Chrome OS operating system that lives exclusively in the cloud. The company (and third-party manufacturer’s) devices have minimal storage capacity, but are popular among those who primarily work online and with Google’s suite of online apps for business. They tend to offer excellent battery life as well. 

Team Work

Of Google, Apple and Microsoft, Google is way ahead when it comes to collaboration from anywhere. It has a suite of applications, all of which are available in the cloud, from free, depending on the size of your business and your storage requirements, known as GSuite. All of these applications are accessible from anywhere with an internet connection, and they are usable offline, too. The low cost and easy access make Google’s offering exceptionally popular. Additionally, these apps are built for easy, real-time collaboration. Multiple users can work in the same document simultaneously, and the changes they make show up in real time. There’s even a chat box so users can communicate without leaving the document. Microsoft does offer Office 365, which com. However, GSuite is accessible from and compatible with Microsoft and Apple devices.

Microsoft does offer Office 365, which competes with GSuite. It tends to be a bit more involved, but it also allows for simultaneous workflows and online storage accessible from anywhere. And Apple’s recently released a beta of its iCloud collaboration platform, but that has yet to reach a full public release.  


All three brands offer browsers that are well-suited to business. Microsoft Edge, Safari and Chrome all boast a range of security features, browser add-ons and adjustable settings, so it really does come down to preference. Chrome is well-known for its speed and reliability, Microsoft Edge is a powerful desktop browser and does well on tablets, too, and Apple’s Safari is a solid all-rounder for Apple devices. And to confuse things further, there’s also Mozilla’s Firefox as an alternative to all three. 

The Cloud

Again, all three brands can handle large volumes of data and provide access to cloud storage. This ensures that you can access and make changes to your documents from anywhere with an internet connection. As part of Google’s GSuite, Google Drive stores GSuite files, along with videos, music and images. It’s also able to open most common file types, including Microsoft. Apple’s cloud storage syncs between connected devices and is compatible with most common file types. It’s a solid option if you want Apple devices for your business and want an effortless way to share and sync files across multiple devices. But outside of Apple products, iCloud isn’t brilliant, and there are frequently reported issues with files not appearing and changes not saving. Microsoft’s OneDrive is a smart choice and lets you access and work on files anywhere. It comes with access to Microsoft’s online applications, including Word and Excel web apps and will open an array of file types. Like Google’s offering, OneDrive comes with scalable storage tiers to meet the changing needs of your business.

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