07262017

8 Projects to Grow Your Business Using Freelancers

Photo credit: 275847/Shutterstock

Savvy SMB owners are taking advantage of the gig economy of freelancers for the marketing projects at the bottom of their to-do lists. Here are eight marketing projects a freelancer can help with.

Keeping up with the daily and weekly demands of your SMB is no easy feat. You feel as though you don’t have a minute to spare, let alone time to complete extra or low-priority projects.

Savvy SMB owners are taking advantage of the on-demand economy of freelancers to make progress on impactful marketing projects that get stuck at the bottom of their to-do lists. Here are eight overlooked but impactful marketing projects that a freelancer can help with to grow your business.

Company profile updates 

Today’s customers are increasingly turning to the internet to help them find and pick businesses that meet their needs. Research shows that Facebook alone influences 52 percent of consumers’ online and offline purchases. Potential customers are also looking up your business on Twitter, LinkedIn, TripAdvisor, Yelp and other sites. Do you have accurate descriptions of your business across all your profiles? A freelancer can create a master tracker of all your business’s online profiles and ensure that each profile’s description of services, products and key differentiators is compelling and consistent. (Read more on SMB social media marketing.)

Vendor evaluation and comparison

Is your business using the best software, plan or vendor possible? A freelancer can conduct a review of each of your business’s paid plans and vendors so you know what’s currently in place. Then, your freelancer can evaluate each item against several competitors to help you determine if it is the right selection for your business. Switching to a more cost-effective plan or vendor could save you thousands of dollars per year. An evaluation can also provide you with the opportunity to upgrade to a superior software program or service that isn’t much more expensive than your current option.

A buying guide for your business

One of the best lead generation ideas for B2B SMBs is a downloadable buying guide that compares your business to your competitors. With a few guidelines from you and an internet connection, a freelance content writer can produce a helpful resource for you to add to your website that shows your business’ superiority to your competitors across numerous categories. A buying guide will capture valuable names and emails of potential customers and enable you to send them additional information about your business to influence their ultimate decision. 

Newsletter content

In its 2015 report, the Data & Marketing Association found that email marketing drives a whopping 3,800 percent ROI for businesses. Sending your customers newsletters keeps your brand top of mind and can drive action with special promotions or announcements of new inventory and offerings. A freelancer can craft an email newsletter for you, and all you’ll have to do is press Send once or twice a month. Leverage the design and copywriting expertise of the freelancer to produce a professional and polished newsletter for your business.

Review site audit

Just like with your company’s online profiles, it’s important to be up to date on the state of your business’s online review presence. A bad score on one review site could impact your bottom line by scaring away potential customers. A freelancer can find your business on each major review site and raise any red flags, or just provide you with a baseline from which you can set improvement goals. Remember, having too few reviews is almost as bad as having bad reviews. Once you know the state of things, you can go about leveraging review site management to drive more customers for your business.

Social posts

Social media users primarily discover content from their news feeds. If your business isn’t sharing new posts, you will fall prey to decreased brand awareness – out of sight, out of mind. Leverage a freelancer with social media expertise to write 100 or so posts for you to schedule throughout the month. A mix of promotional, educational and friendly (“Happy Fourth of July!”) posts will engage your social media followers and increase brand awareness for your SMB.

A well-crafted About Us page

Today’s customers care more than ever about supporting businesses that do good and are a part of the community. A Nielsen survey found that more than 55 percent of customers would pay more for products and services from companies that are socially and environmentally responsible. Younger consumers, such as the millennial generation, strongly prefer businesses that have similar beliefs to them, are part of the community and are committed to social good. Hiring a freelancer with strong writing skills and insight into the young consumer’s mind to revamp your About Us page with your story, background and commitment to your community will help you connect with these younger consumers.

Superior job descriptions for superior applicants

Describing your open role and your company in an engaging way will result in more applicants to choose from. Work with a freelancer with marketing and writing experience to come up with the best way to describe the open position so that highly qualified candidates will find the opportunity enticing and exciting. 

What Next?

Recent Articles

Leave a Reply

You must be Logged in to post comment.